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Branding
ANANDA
For the color palette, we selected purple and yellow as the primary colors across the brand, with red as an accent. Purple represents heritage, trust, and purity, aligning with the brand’s legacy as an established dairy producer.
For the illustrations, we created intricate line art depicting key ingredients such as mango, strawberry, and blueberry, along with dairy products like yogurt, milk, and paneer, reinforcing the brand’s authenticity and product focus.
ABOUT
ANANDA
We worked on the rebranding and packaging for Vrundavan Dairy Bhatar, a brand specializing in dairy products such as shrikhand, matho, dahi, lassi, and more. The design approach needed to reflect its artisanal essence, which I aimed to achieve through carefully crafted illustrations and vintage-inspired branding. By incorporating unique letterforms, the identity captures the brand’s authentic and nostalgic charm.
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